7 TIPS & TOOLS TO DRIVE MORE TRAFFIC TO YOUR BLOG....⇩

1.Know your audience and create exceptional content

The better you know your target audience, the better you can create content that matches their interests. Look out for topics that get much engagement in social media. Audit your social media
followers, comments, but also social communities and discussions on your topics. Look for frequent questions and challenges that come up and look for gaps in coverage. Is there anything you can add to your posts, that will make your post stand out. Create help content, tips, and guidelines that your target audience will remember as a useful resource of information.


2.Include keywords in your content

Keywords are key elements of optimizing your pages and posts for the search engines as well as for your audience. Do a thorough keyword research. Try to discover, how your audience refers to the topic you are covering, what search terms or hashtags they are using. Use these keywords to search for topics you can write about and include these keywords in your meta tags and descriptions as well as in your copy, headlines, lead texts, links and image descriptions.

3.Optimize your content for readability

Search engines preferably rank sites that are fast, responsive and user-friendly. Make sure your blog posts are easy to read. Use short paragraphs with headings and subheadings, bullet points and lists to make your posts easy to skim and scan.


4.Use Visuals: create images and videos for your content

Visual content is more likely to get shares, likes, and comments than text messages. And, visual content can drive additional traffic from images search in search engines and social media.
Illustrate your marketing contents and social media posts with photos and videos. You don't need to be a professional designer to create professional looking visuals.

5.Display social media follow icons and share buttons on your site, your posts and your visuals

In order to turn your blog readers into social media followers, make sure you place social media follow icons in visible places on your website. Also, place social media share buttons on the top and bottom of your posts and also on your visuals. This will encourage your blog visitors to follow your social media channels and to share your posts.

6.Email- and Newsletter Marketing

In order to turn your website visitors into loyal blog readers and subscribers, grab their email address to hook them to your blog. By offering a blog subscription, all subscribers will be automatically informed whenever you publish a new post. With a newsletter, you can send news to your subscribers, whenever you have important news or stories to tell. Email subscriptions will encourage your readers to come back to your blog.

7.Promote your posts and contents on social media

However great your content is, you need to promote your blog consistently. Social media help your content to build authority, incoming links and reach.Sharing your content on social media helps you drive more traffic to your site. There are multiple social sites to share your content as well as your visuals.